A List Apart – Acquiring mailing lists that deliver maximum results!
If you've built a list of customers and prospects over the years, you are ahead of the curve. But, sometimes regardless of the quality of your list, you may want to add new prospects to it. That's where list acquisition comes into play.
Likewise, if you don't have an in-house mailing list, list acquisition is a logical and quick way to get yourself ready for your direct mail project. In either case, the challenge is locating the right mailing list. It is not a task for the faint of heart.
With postage costs on a seemingly upward spiral, it has become more important than ever to be quite certain that the mailing list or lists you are planning to use are a cut above the rest. That's because you want the list to deliver as many qualified leads as possible. And, if you're like everyone else, you want to obtain those leads for lowest cost possible.
MLS Mailing has numerous mailing list resources that are ideal for very specific niche markets, while others are geared toward general population demographics. There also are lists that are tried and true when it comes to delivering certain results as in the case of fund-raising.
The simple truth about mailing lists is that the better the list, in other words the greater the chances for high response rates and sales conversions, the higher the list rental price. Yes, lists are rented and usually for a one-time usage. Subsequent usage, if allowed, may cost nearly the same as the original single-usage rate. On occasion there may be up to a 20% discount for second or third time usage, but there is no hard and fast rule in that regard.
The staff at MLS Mailing knows where to turn for the best lists to meet your specific sales and marketing objectives. They are also well-versed in negotiation methods to get the most bang for your list dollar. And, we are familiar with alternative strategies for building a list that will help deliver the results you want from your mailing strategies.
